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Hera is a virtual gardening game created in part to raise awareness about feminine self care. To care, and remind women that if they take good care of their bodies, like a garden, their health and wellbeing will flourish. The goal of Hera is to collaborate with Flo, the period tracking app, and lifestyle RPG Play Together by highlighting the UN Global Goal #3 'Good Health and Well-being for everyone, provide information to improve reproductive health.' In Hera players will tend their virtual garden by completing daily missions and engaging in mini games, these games will also incluse educational aspects on reproductive health. From the proceeds gain by Hera, Flo will donate to the UPFA organization to support the communites in need.

Hera

Brand Identity

Creative Direction

Integrated Campaign

Graphic Design

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