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Aurb

Created for the Global Health and Wellness 2022 Summit, our team was tasked with creating a new product based on the Health and Wellness trend reports from the last two years. We chose meditation as our guiding theme and created a luxury meditation assistant that doubled as chic home decor. The design is inspired by nature, a wave in particular, much like the wave of calm and contentment meditation brings. Our product was selected as a finalist by the judged and a team representative (Kay-Anna McCalla) and our supervising professor (Gauri Misra-Dehpande) traveled to Tel Aviv to present our pitch to the summit. Aurb was judged and awarded 2nd place.

Brand Identity

Integrated Campaign

Product Design

Creative Direction

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Pictured below is team representative Kay-Ann McCalla and professor Gauri Misra-Deshpande alongside other SCAD student finalists receiving their respective place awards.

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